After a 16-year hiatus, South African apples have returned to Thailand, led by Flora Capital Co. Ltd. On March 27, the company hosted a launch event at Talaad Thai, Pathum Thani, attended by His Excellency Darkey Ephraim Africa, the South African Ambassador to Thailand. The event marked a major milestone in reestablishing South African apples in the Thai market and strengthening trade between the two nations.
Ambassador Africa expressed his enthusiasm, stating, “This is a great moment for Africa, South Africa, and Thailand. We are overjoyed to mark this day as the re-entry of South African apples into the Thai market. We look forward to many more products making their way here and hope this signals new momentum for greater things in the future.”
The key varieties in the market would include Galas, Beauts, Granny, and club varieties like Pink Lady too. Gala apples are especially popular for their sweet, aromatic flavor and crisp texture. “Thai consumers seek premium-quality fruits, and South African apples meet these expectations perfectly,” said Ritu Ahluwalia, Business Relationship Manager at Flora Capital Co., Ltd. “Their unique taste and freshness make them an excellent choice for both retailers and customers.” As the health-conscious trend grows, apples’ fiber and antioxidants make them even more attractive to consumers, boosting demand in both retail and foodservice sectors.
Flora Capital smoothly reintroduced South African apples with no major hurdles thanks to our 14 years of industry expertise. “We worked closely with our South African partners to ensure all requirements were met efficiently and hassle-free,” Ahluwalia added. Though its import division is relatively new, Flora Capital has quickly built a strong presence. Partnering with top South African distributors ensured premium quality, social responsibility, and compliance, instilling confidence in Thai retailers and consumers.
As pioneers in reintroducing South African apples, Flora Capital is expanding its premium fruit imports using in-store promotions, digital marketing, and retail partnerships. With rising demand and a growing health-conscious market, the company is strengthening its position as a key importer. Additionally, it is working to expand Thai exports like coconuts, ginger and tamarind to South Africa, further enhancing trade between the two nations.
Flora Capital is committed to strengthening distribution channels and developing long-term international partnerships to provide Thai consumers with high-quality fresh produce. With the successful reintroduction of South African apples, the company has proven its ability to navigate global trade and seize new opportunities. As demand for premium fruit continues to rise, Flora Capital is well-positioned to lead the market while fostering stronger international trade relations.
For more information, please visit www.namdharithaifresh.com or E-mail to ritu@namdharithaifresh.com