42
MAY 2017
FOOD FOCUSTHAILAND
SPECIAL
FOCUS
Keyof foodenterprises in the food industry is toproduceproducts thatcould
well-serveddemandof consumers, inparticular under the “CleanLabel Food”,
which is one of major ‘talk of the town’ issues in the food industry in current.
“Clean Label Food” is presently very popular worldwide, not only in Europe,
America, andAustralia, but also toAsia region. Consumers need to consume
food without food additives and diet free fromE-number. Consumers believe
that foodwith “Clean Label” is safe, have high quality, and good for health as
itproduced fromnatural ingredients, freeofchemicalsandsyntheticsubstances.
CleanLabel StarchSolution
In response to Clean Label Food, the food industry has developed starch
1
to
serve the clean label concept so that it could use for batter mix and breader
(fritters). From the table , it can be seen that the fritter product
1
is functional
nativestarchwithout E-number andGMO-free. It canbeused for frittersunder
theClean Label Food concept and friendly labels.
• CleanLabel Starchused forMarinating
CleanLabelStarchusing formarinating
2
willhelp increase
waterbindingcapacity tomaintain juicinessafter themeathas
beenprocessedor heated. Basedon the study of thequality
of cooked chicken meat that marinated with Sodium
tripolyphosphate (STPP), modified starch and Clean Label
Starch
2
, it found that Clean Label Starch
2
can help lessen
moisture loss comparedwith usingSTPP, while it is as good
asusingmodifiedstarch.Thus, it providessensoryproperties
such as tenderness and preference is as same as using
modified starch.
• Clean Label Starch used for Batter Mix (Fritters or
FriedFood)
From figure 1, it can be observed that when compared
among wheat flour, modified starch and Clean Label Starch
used forbattermix (chicken fritter)
3
,CleanLabelStarch
3
made
the frittermore crispy thanusingwheat flour andas crispyas
using modified starch, but it could reduce the oil-up-take
amount so that it couldwell respond to theCleanLabel Food
with are concerned about safety food, high quality, and good
for health.
Toservedemandof consumers,whoaremoreconcerned
about theirhealthandsafety foodproducts, enterprises in the
food industry are needed to adjust theirmarketing strategies
by focusing on food products, which are free from additives,
and food additives that free fromE-number.As if enterprises
could respond to theCleanLabel Food, theywill havegreater
chance to expand their businesses growth.
CleanLabelStarchSolutions
forMeatCoatingProducts
Nowadays, “Fritters”anameapplied toawidevarietyof fried foodareverypopularamongconsumers.Thus,
many food enterprises have launchedmany strategies and create new products to serve variety demand
of consumers so that they can compete in themarket. The use of modified starches and food additives is
the key which enables foodmanufacturers to develop fritter foods that meet demand of consumers, such
as crispness, appearance and reduce oil-up-take. It also includes the use of food additives for curing and
marinating which help reduces moisture loss during heating, and make the meat tenderness and do not
hard or overcooked.
