Page 15 - FoodFocusThailand No.230 May 2025

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9 JULY 2025

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FRESHNESS:

ADVANCES IN CHILLED
AND FROZEN TECH

Driven by evolving consumer preferences and global shifts in lifestyle, the chilled and frozen food industry is on track for significant
growth by 2025. While convenience remains key, new trends, including the rise in health-conscious consumption, demand for
premium-quality products, and increased sustainability awareness, are emerging. Consumers turn to chilled and frozen options for
healthier, gourmet, and eco-friendly meals. However, rising demand poses challenges for chilled and frozen food producers,
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including cold storage and cold chain logistics, which must innovate advanced technology throughout the supply chain to develop
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high-quality products and energy-efficient solutions to remain competitive and environmentally responsible.
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FRESHNESS TRENDS: FRESHNESS TECH: FRESHNESS FLOW:

Uncover the latest trends driving Explore the cutting-edge Discover the latest advancements
consumer demand for fresh, technologies transforming in logistics and energy
convenient, and premium the entire supply chain, management that ensure optimal
chilled and frozen foods. from production to preservation. freshness while reducing
costs and environmental impact.

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