Page 5 - FoodFocusThailand No.230 May 2025

A FRESH START...

FLORA CAPITAL REINTRODUCES

SOUTH AFRICAN APPLES TO THAILAND

After a 16-year hiatus, South African apples have returned to Thailand, led by Flora Capital Co., Ltd.
On March 27, the company hosted a launch event at Talaad Thai, Pathum Thani, attended by
His Excellency Darkey Ephraim Africa, the South African Ambassador to Thailand. The event
marked a major milestone in reestablishing South African apples in the Thai market and strengthening
trade between the two nations.

Ambassador Africa expressed his
enthusiasm, stating, "This is a great
moment for Africa, South Africa, and
Thailand. We are overjoyed to mark this
day as the re-entry of South African apples
into the Thai market. We look forward to
many more products making their way
here and hope this signals new momentum
for greater things in the future."
The key varieties in the market would include Galas, Beauts, Granny, Flora Capital smoothly reintroduced South African
and club varieties like Pink Lady too. Gala apples are especially popular apples with no major hurdles thanks to our 14 years of
for their sweet, aromatic flavor and crisp texture. "Thai consumers seek industry expertise. "We worked closely with our
premium-quality fruits, and South African apples meet these expectations South African partners to ensure all requirements
perfectly," said Ritu Ahluwalia, Business Relationship Manager at Flora were met efficiently and hassle-free," Ahluwalia
Capital Co., Ltd. "Their unique taste and freshness make them an excellent added. Though its import division is relatively new, Flora
choice for both retailers and customers." As the health-conscious trend Capital has quickly built a strong presence. Partnering
grows, apples' fiber and antioxidants make them even more attractive to with top South African distributors ensured premium
consumers, boosting demand in both retail and foodservice sectors.
quality, social responsibility, and compliance, instilling
confidence in Thai retailers and consumers.
As pioneers in reintroducing South African apples,
Flora Capital is expanding its premium fruit imports
using in-store promotions, digital marketing, and
retail partnerships. With rising demand and a growing
health-conscious market, the company is strengthening
its position as a key importer. Additionally, it is working
to expand Thai exports like coconuts, ginger and
tamarind to South Africa, further enhancing trade
between the two nations.
Flora Capital is committed to strengthening
distribution channels and developing long-term
international partnerships to provide Thai
consumers with high-quality fresh produce.
With the successful reintroduction of South African
apples, the company has proven its ability to navigate
global trade and seize new opportunities. As demand
for premium fruit continues to rise, Flora Capital is
well-positioned to lead the market while fostering
stronger international trade relations.

For more information, please visit www.namdharithaifresh.com
or E-mail to ritu@namdharithaifresh.com

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