As companies worldwide strive to demonstrate their sustainability credentials for an increasingly demanding base of consumers, a race is underway among beverage makers and packaging companies to be the first to sell products in paper bottles.
At last count, some 80 billion plastic bottles are manufactured annually (source: Paper Bottle Company), and that’s not counting glass bottles and cans. Governments, manufacturers and consumers all seem united in the quest to ensure single-use packaging is made from sustainable resources and – more importantly – do not harm the environment when they are discarded.
Among the furthest progressed along the trail – at least publicly – is the world’s largest beverage company, Coca-Cola, which last month revealed its latest step towards a 100-per-cent paper bottle.
Other brands including Carlsberg and Johnnie Walker have revealed prototypes, although all share one thing for now – while predominantly paper (or cardboard) the solutions still rely on plastic screw caps to ensure airtightness, and plastic lining to prevent leakage or absorption into the paper.
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