The pandemic has noticeably altered the consumption habits of people worldwide with alcoholic beverages being a particular category where there has been significant change. According to the International Food Information Council (IFIC), 22% of consumers drank more alcohol while approximately the same number reduced their intake. Unsurprisingly, this evolution in imbibing preferences has affected the trends that will define the alcohol category in 2021.

Alcohol e-commerce platform, Drizly, anticipates that several trends will define the upcoming year: more craft seltzer, an increase in the popularity of Mexican sprirts, a proliferation of ready-to-drink (RTD) cocktails and the appearance of New Flavored Malt beverages like hard kombucha, Forbes reported. At the same time, the alcohol purveyor expects trends from 2020, such as at-home cocktail making to persist through 2021.

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The global pandemic is driving more consumers in Asia Pacific to turn to local, traditional flavours and ingredients with health-boosting properties, even as they demand new taste experiences.

 

Kerry has released its annual ‘Asia Pacific Taste Charts for 2021’, uncovering flavours and ingredients that are set to inspire innovation and taste excellence across the region’s food and beverage landscape.

Continue reading “Kerry Releases ‘2021 Asia Pacific Taste Charts’ that Highlight Top Flavours and Ingredients”