Page 108 - FoodFocusThailand No.231 June 2025

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5 AUGUST 2025

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QUENCHING

INNOVATION:

THE EVOLUTION OF BEVERAGES

The global beverage industry is undergoing rapid transformation, fueled by shifting consumer preferences and cutting-edge
technologies. Today's consumers are no longer content with beverages that simply refresh; they seek drinks that align with their
health goals and desire for unique experiences. The domestic market is projected to grow at a steady rate of 3.0-4.0% annually
from 2024 to 2026, with non-alcoholic beverages leading the charge, driven by health-conscious choices and the impact of sugar
taxes. Meanwhile, the alcoholic beverage sector, especially beer, is evolving with bold new flavors that enhance enjoyment while
catering to changing palates. At the same time, technological advancements are revolutionizing the industry—from boosting
production efficiency and quality control to reimagining packaging and creating immersive consumer experiences. Now more than
ever, innovation is the key to staying competitive in this fast-evolving market.
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Thirst Thrive Trust the Tap into
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for Trends on Tech Process Sustainability
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Stay ahead with Accelerate your business Understanding Embrace eco-friendly
consumer-driven insights with cutting-edge the food safety innovations transforming
to unlock new market technology and regulations to foster trust the future of beverage
opportunities with digital solutions. and transparency. production.
innovative beverage
development.

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