Page 102 - FoodFocusThailand No.234 September 2025

STAND OUT TECHNOLOGY

ภาพที่่� 1 ระดัับความพร้อมของการนำำาเทคโนำโลยีี AI มาใช้้ในำแต่่ละอุต่สาหกรรม
Figure 1 Performance for AI adoption per industrial sectors

will serve as a key mechanism for enhancing high-quality markets for Thailand requires careful preparation, where
production and enabling them to compete internationally. AI in big data processing and natural language processing
In the processing of agricultural products, Thailand proves highly valuable.
can leverage AI to design a variety of food products, taking From the perspective of applying Generative AI to the
into account nutritional value, convenience, and shelf life. food industry, one potential application is through chatbots.
Furthermore, the growing popularity of alternative foods and For example, import and export regulations vary across
foods tailored to specific individuals (e.g., due to religious countries. Converting these regulations into a question-and-
restrictions, medical conditions, or food allergies) should be answer format via chatbots can enhance convenience, align
prioritized to develop products that cater to diverse needs. Given with current user behaviors, and reduce errors in document
Thailand’s high biodiversity, incorporating local ingredients into interpretation.
the design of diverse food products will be a key mechanism Thailand’s preparation for AI adoption can be approached
for creating added value. Examples include using Bai Thum from multiple angles. The government should invest in
Mang (a type of leaf) to make Nam Prik Mangda (chili paste with infrastructure to provide the food industry with relevant data
roasted giant water bugs) for vegetarians, and utilizing Phak for decision-making, from raw materials to natural resources
Sathon (a local vegetable) to produce plant-based fish sauce. and overall market information. The education sector,
In logistics and transportation, surveys on AI usage focusing on knowledge creation and workforce development,
indicate that this sector ranks third in Thailand for AI should prioritize addressing industry needs and integrating
adoption, demonstrating its prior technological advancement. local wisdom with science to discover new alternatives
Applying these approaches to the food industry—such as that the private sector can easily adopt. The private sector,
managing transportation, arranging goods for safety and which possesses market data and on-the-ground production
cost-effectiveness, and optimizing internal factory logistics information, should utilize this data holistically to support
and raw material handling—represents key opportunities for national strategic goals. Therefore, genuine collaboration
AI implementation. between the government, the education sector, and the
In export strategies, understanding both one’s own private sector is crucial for Thailand.
capabilities and the competition is vital. AI technology plays
a significant role in adapting to and analyzing various market
conditions. For instance, Thailand exports a wide range of
products to numerous countries, inevitably facing competition. More Information Service Info C017
Therefore, surveying the specific needs of each target market
is essential, requiring language technologies to understand เอกสารอ้างอิง / References
local contexts. Furthermore, the popularity of Thai products in https://www.thindex.or.th/
these markets provides valuable data for analyzing product https://www.thaischoollunch.in.th/
trends—whether growth or decline—and identifying emerging https://www.etda.or.th/th/Our-Service/AIGC/AI_Readiness.aspx
competitors. Simultaneously, exploring emerging or target https://www.etda.or.th/th/pr-news/AI_SurveyxETDA.aspx

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