Page 84 - FoodFocusThailand No.239 March 2026
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(2)  Freezing  of  dough  pieces  or  semi-finished
                                                                  products, such as bread or buns, using a similar freezing
                                                                  and storage protocol. Thawing is conducted in a proofing
                                                                                 o
                                                                  cabinet at 20–25  C with 70–75% relative humidity for 2-4 h
                                                                  before baking. For yeast-free doughs and shortbread-type
                                                                  doughs, baking can proceed directly at 220–230  C without
                                                                                                          o
                                                                  a proofing step.
                                                                     (3) Rapid freezing after complete baking, which
                                                                  is applied to products such as burger buns, doughnuts,
                                                                  and pies. These products are frozen at -25 to -30  C and
                                                                                                             o
                                                                  subsequently reheated at the point of sale.
                                                                     Another continuously evolving technique is delayed
                                                                  baking technology, which involves intensive mixing to
              However, the current evolution of this trend goes beyond form   develop a strong gluten network, thereby ensuring dough
              alone, placing greater emphasis on creating textural contrast   stability and optimal gas retention. The dough temperature
              to enhance the overall eating experience. An example from   is subsequently reduced to 16-20  C to retard fermentation,
                                                                                              o
              the international market is the Pizza Cupcake, which is   enabling the dough to maintain its shape during thawing.
              sold in a frozen format in supermarkets across the United   However, bakery products respond differently to freezing
              States. This product combines the crisp, crumbly texture of   conditions. Raw dough for bread and croissants is generally
              pastry or bread on the outside with a stretchy cheese and   more suitable for freezing than fully baked products, as
              pizza sauce filling on the inside. Its key selling point is not   the final baking step after thawing helps restore product
              merely its cupcake-like appearance, but the distinct contrast   structure, flavor, and crust crispness. Proper control of post-
              between the crispy exterior and the stretchy cheese filling,   thaw proofing time is therefore essential. High-fat doughs,
              which delivers a memorable sensory and visual experience.
                                                                  such as brioche, puff pastry, and shortcrust pastry, exhibit
                                                                  greater freeze tolerance because their fat content and
              3. Fresh Solution Packaging                         structure help retain moisture and texture while minimizing
              Textural changes in bakery products, such as loss of softness,   moisture migration and excessive ice crystal formation.
              staling, and moisture loss, directly influence consumer   In multi-layered or filled bakery products with contrasting
              acceptance.  Therefore, the selection of appropriate   textures, moisture management is a critical determinant of
              packaging is crucial for extending shelf life and delaying   overall product quality. Common issues—such as soggy
              quality deterioration. Active packaging systems have been   bottoms in tarts or cookies that require a crisp base despite
              developed to retard product staling (anti-staling packaging),   contact with high-moisture fillings—highlight the importance
              primarily through surface coatings that regulate moisture   of controlling moisture migration. To address this challenge,
              migration. Previous research has demonstrated that coatings   manufacturers employ barrier fats and hydrocolloids to
              formulated from corn starch combined with gellan gum and   regulate water activity across product components. This
              sodium alginate can delay starch retrogradation. Similarly,   approach effectively preserves textural contrast, maintaining
              coatings based on mung bean starch blended with guar   crispness where desired and softness where required.
              gum and sunflower seed oil have been shown to reduce   Texture is one of the key quality attributes of modern
              the hardness of rice cakes by up to 29%. Additionally,   bakery products, together with flavor and appearance.
              modified atmosphere packaging (MAP) is another important   It  reflects  the  precision  of  process  control,  from  raw
              strategy for extending the shelf life of bread, cakes, and   material management to baking conditions and the proper
              pies. Packaging cakes in atmospheres containing 30–60%   development of product structure. Therefore, textural design
              oxygen and 40–70% nitrogen has been reported to prolong   not only enhances overall product quality but also serves as
              stability.  Meanwhile,  par-baked  bread  packaged  under   a strategic tool for market differentiation.
              carbon-dioxide-dominant atmospheres can achieve a shelf
              life of up to 20 days.

              4. Frozen and Moisture Management                            More Information        Service Info C014
              The creation of complex and diverse textures with consistent
              quality relies not only on well-developed formulations and   เอกสารอ้างอิง / References
              the integration of appropriate processing technologies.   Bakery and dried foods: https://www.boc.com.au
              At present, more than 90% of bakery manufacturers use   Beikzadeh, S., Assadpour, E., and Jafari, S. M. 2025. Active/smart
              freezing processes to facilitate inventory management,     packaging of bread and other bakery products; fundamentals,
                                                                    mechanisms, applications. Future Foods 12: 100858.
              production planning, waste reduction, and consistent quality   Layer cakes: https://cakeswithattitude.net
              control without reducing dependence on highly skilled   Terentyev, S. E. and Labutina, N. V. 2022. Features of technology for
              personnel.                                            producing bread and bakery products from frozen semi-finished
                 (1) Part-bake technology, in which products are baked to     products. IOP Conf. Series: Earth and Environmental Science 979:
              approximately 60–70% of full doneness before being rapidly     012025.
                                                                  The future of baking in 2026 and beyond: https://www.cakerywon
              frozen at -35 to -40  C, subsequently packaged at around             derland.com
                               o
              0  C, and stored at -18  C.
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