Page 34 - FoodFocusThailand No.245 September 2026

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NUTRACEUTICAL INNOVATION:

RESTORING CELLULAR HEALTH IN AN ERA

OF ‘OVERFED BUT UNDERNOURISHED’

“Overfed but Undernourished” refers to dietary habits centered on convenience and energy-dense
foods. In this state, the body receives large amounts of energy, carbohydrates, and fats, often exceeding its
needs, while the intake of micronutrients such as vitamins and minerals, as well as certain phytochemicals,
is insufficient to meet the body’s requirements. If this condition persists, it may affect cellular function and
various physiological systems, leading to a need for nutritional supplementation and preventive health care.

This trend is consistent with the expansion of the led to the combination of 4 key nutrient groups designed
global dietary supplements market. Grand View Research to work synergistically at the biochemical level, as follows:
estimated the global dietary supplements market at 1. High-Potency Vitamin B Complex
approximately US$209.5 billion in 2025 and projects it to B vitamins play important roles in metabolism and cellular
increase to US$228.2 billion in 2026, before expanding to energy production, serving as coenzymes or components of
US$431.7 billion by 2033, representing a compound annual enzymes involved in converting nutrients into energy.
growth rate (CAGR) of 9.5%. Meanwhile, Fact.MR estimated • Vitamin B1, B2, B3, and B5: play roles in the
the dietary supplements market at approximately US$228.6 metabolism of carbohydrates, fats, and other nutrients, which
billion in 2026 and projects it to grow to US$546.1 billion by are involved in the body’s energy-production processes and
2036, at an average annual growth rate of 9.1%. Key factors may help reduce fatigue.
supporting this growth include increasing health awareness, • Vitamin B6, B9 (Folate), and B12: play roles in
growing interest in preventive healthcare, and the rising homocysteine metabolism and the synthesis of important
global aging population. biomolecules in the body. They can help lower homocysteine
levels in the bloodstream; a compound associated with
4 vascular inflammation and an increased risk of cardiovascular
Powerful Nutrients for Cellular Protection
and Restoration
disease.
In response to these trends, the development of
Conventional minerals are often degraded by stomach
dietary supplements has increasingly focused on combining 2. Amino Acid Chelated Minerals
nutrients that play multiple roles in supporting bodily acid and may have relatively low absorption. Amino acid
functions, particularly cellular restoration. This concept has chelation technology addresses this issue by binding

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