Page 59 - FoodFocusThailand No.231 June 2025

SCOOP

Aligned with the growing Sustainable & Healthy: Novel Protein Transforming The Future
focus on mindful eating, a new of Pet Nutrition
generation of pet food ingredients As pet nutrition becomes more tailored, novel protein sources are stepping into
is reshaping what it means to the spotlight. Unlike common proteins such as chicken or beef, novel proteins
nourish a pet. Natural and like duck, rabbit, lamb, and venison are less likely to trigger allergic reactions.
organic ingredients are leading This makes them an invaluable option for managing symptoms like itchy skin,
the charge, as more owners
reject artificial additives in favor digestive discomfort, or more complex conditions such as inflammatory bowel
of clean, minimally processed disease (IBD). By introducing these alternative proteins, brands are not only
foods made with real meats, diversifying flavor profiles but offering relief and renewal for pets whose bodies
vegetables, and whole grains. need something different.
Labels matter more than ever,
and today’s pet owners are
looking for brands that disclose
exactly where their ingredients
come from and how they’re
sourced. Sustainability is also a
major driver, fueling the rise of
alternative proteins such as
crickets and black soldier fly
larvae—both rich in amino acids
and significantly more eco-
friendly than traditional meats.
For pets with food sensitivities,
novel proteins like duck, venison,
bison, and kangaroo are growing
in popularity, offering high-quality,
nutrient-dense options for pets
with food sensitivities.
Simultaneously, the line
between food and wellness is
blurring. Superfoods such as
turmeric, blueberries, and chia
seeds are being incorporated for
their anti-inflammatory, immune-
boosting, and cognitive-
enhancing properties.
Ingredients that support gut
health, like probiotics,
prebiotics, and dietary fibers,
are also on the rise, echoing
human nutrition trends that
prioritize digestion as the
cornerstone of overall well-being.
Even hydration is being
reconsidered, with more high-
moisture options like stews,
broths, and raw meals designed
to keep pets properly nourished.
These innovations reflect a
deeper commitment to preventive
health and long-term vitality,
showing that today’s pet food
isn’t just about feeding—it’s
about thoughtful, functional
nourishment rooted in wellness
and sustainability.

JUN 2025 FOOD FOCUS THAILAND 59

23/5/2568 BE 16:36
55-60_Scoop_Pet Food.indd 59 23/5/2568 BE 16:36
55-60_Scoop_Pet Food.indd 59