Page 38 - FoodFocusThailand No.233 August 2025
P. 38

SMART PRODUCTION


              filling (Figure 2). Dry seasonings, by contrast, are available
              in powdered or flake form. They are convenient, portable,
              and offer extended shelf life. Examples include chili powder,
              seasoning mixes, herb salt, dried garlic flakes, ground pepper,
              and monosodium glutamate. Manufacturing typically utilizes
              dehydration methods—hot air or vacuum ovens, frying, spray
              drying, or freeze-drying—to reduce moisture to safe levels. The
              resulting products are then ground, sifted for uniform particle
              size, and flavor-adjusted to achieve the desired profile.
                 Modern consumers are increasingly turning to ready-to-use
              seasoning mixes instead of separate seasoning ingredients.
              This shift is driven by the growing demand for convenience in
              cooking, especially among those who may lack the basic skills
              or knowledge to select the right ingredients and seasonings   ภาพที่่� 3   ซอสชนิิดต่่างๆ ที่่�ผลิิต่ด้วยเที่คนิิค Spherification
              that bring out the desired aroma, color, and taste of each dish.   Figure 3  Various Types of Sauces Produced Using Spherification
              Ready-to-use mixes have become especially popular among      Techniques
              housewives, early-career professionals, and newlyweds, as   ที่่�มา / Source: https://modernistpantry.com/categories/ingredients/spherification.html?p=2
              they deliver convenience and time saving. By simply adding
              a pre-mixed seasoning packet and following the instructions,
              preparing meals becomes faster and easier, while still delivering   Modern Sauce Production and Specialized
              satisfying and delicious flavors.  Today, these products now   Techniques
              cover a wider range of savory and sweet applications across   The future development of Thai sauces requires integrating
              Thai, East Asian, and Western cuisines.             technological innovation with Thailand’s cultural identity to
                 In the digital era, given easier access to media via various app   strengthen competitiveness and enhance Thailand’s culinary
              platforms and the growth of food influences, new culinary content   soft power on the global stage. Thailand boasts diverse,
              has emerged, particularly in the form of fusion cuisine. This trend   high-quality  raw  materials  and  a  comprehensive  value
              involves blending sauces and seasonings from diverse cultures   chain— spanning agriculture, processing, and export, and
              to craft innovative flavors. Examples include French-style steak   its sauce brands are recognized internationally. To remain
              with teriyaki sauce, basil stir-fry pasta, cheese-drizzled tempura,   competitive, Thai sauce manufacturers should innovate in both
              and Tom Yum Kung pizza. This phenomenon demonstrates that   product formulations and production technology. This includes
              sauces and seasonings function not only as flavor enhancers but   applying molecular gastronomy techniques in sauce production,
              also as cultural messengers and creative tools. Beyond fostering   such as gelification with hydrocolloids to adjust textures,
              cultural exchange, it also enhances the perceived value of local   and emulsification to produce stable oil–water emulsions
              sauces and seasonings, while creating opportunities to reach   (Figures 3). New sauce formulations should also target niche
              broader and more diverse consumer segments.         segments like vegetarian and vegan consumers. Advancements
                                                                  in fermentation technology, especially controlled fermentation,
              Market Overview of the Sauce and Seasoning          are crucial for improving the efficiency of soy sauce, miso,
              Industry                                            and fish sauce production. These improvements can enhance
              The global sauce and seasoning industry continues to grow   production  efficiency,  reduce  fermentation  time,  ensure
              steadily, driven by shifts in consumer behavior in the post-  consistent flavor profiles, and allow control over beneficial
              COVID-19 era. Consumers are increasingly seeking greater   microorganisms (probiotics). Furthermore, the sauce and
              variety and convenience when cooking. Between 2025 and   seasoning  industry  must  respond  to  growing  consumer
              2031, The global sauce and seasoning market is projected to   awareness of sustainability, locally sourced, and environmental
              reach a value of USD 280.35 billion in 2025, with a compound   responsible products. This includes reducing production waste
              annual growth rate (CAGR) of 6.14% from 2025 to 2031.  This   and using biodegradable packaging.
              growth reflects the expansion of the ready-to-eat food sector,   The future of the sauce and seasoning industry offers a
              the rise of a middle-class consumer in developing economies,   promising opportunity for those who can strike a balance between
              and the growing popularity of international cuisines.  flavor, innovation, quality, and environmental responsibility, while
                 In the Asian regional market, the sauces and seasonings   preserving, and without forgetting to preserve the stories and
              sector holds a market value of USD 157.51 billion, representing   spirit that give each product its unique identity. This represents
              56.2% of the global market share. The growth rate in this region   not only a significant opportunity but also as a driving force
              exceeds the global average, highlighting the strength of the   propelling Thailand’s sauce and seasoning industry toward
              Asian market, driven by its large population and diverse culinary   sustainable growth.
              traditions, which have fueled rapid economic development.
              In Thailand, the sauce and seasoning market is valued at USD
              2.17 billion in 2025, with an annual growth rate of 4.88%. While
              this growth is lower than the regional and global averages,   More Information       Service Info C004
              Thailand remains a key player due to its role as a major
              production and export hub in the region.

            38   FOOD FOCUS THAILAND  AUG  2025


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         34-38_Smart Production_FIN.indd   38                                                                        24/7/2568 BE   09:00
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