Page 26 - FoodFocusThailand No.243 July 2026
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SPECIAL FOCUS FOCUS
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            INNOVATING FUTURE PROTEINS:

            ALTERNATIVE MEAT DEVELOPMENT

            FOR ENHANCED PREBIOTIC POTENTIAL



            In recent years, the global plant-based meat market has expanded rapidly, reaching approximately USD
            7.17 billion in 2023 and expected to grow to USD 24.77 billion by 2030, representing a compound annual
            growth rate (CAGR) of 19.4% (Grand View Research, 2024). Despite this growth, plant-based meat still
            accounts for less than 10% of the global protein market, indicating significant potential for further expansion.
            The Asia-Pacific region is expected to be a key growth driver, driven by shifting consumer preferences and
            increasing environmental awareness (IMARC Group, 2025; Grand View Research, 2024).




               This trend indicates that the plant-based meat market   At the same time, the concept of alternative proteins is evolving.
             remains in a phase of rapid expansion. Consequently,  Rather than serving solely as meat substitutes, future products
             countries with strong capabilities in raw material production  are increasingly designed as health-promoting foods that provide
             and food innovation, such as Thailand, are well-positioned to  benefits beyond basic nutrition, including reduced saturated fat,
             capitalize on emerging market opportunities. Furthermore,  increased dietary fiber, and enhanced support for gut health. This
             the development of differentiated products with enhanced  shift has spurred the development of functional meat analogs,
             health benefits or functional ingredients may create added  representing a new direction in global food product development.
             value, thereby support long-term product differentiation and   Although the market continues to expand, the success of plant-
             strengthening competitive advantage.             based meat products ultimately depends on the consumer’s
                                                              eating experience. Alternative meats are frequently compared with
             Plant-based Meat:                                conventional meat in terms of taste, aroma, texture, tenderness, and
             Moving Beyond Meat Substitution                  juiciness. Sensory evaluation studies have shown that plant-based
             Future proteins can be derived from plants, microorganisms,  burgers and chicken alternatives have become increasingly similar to
             algae, insects, and cultivated cells. Among these sources,  conventional meat; however, limitations remain in terms of juiciness,
             plant proteins remain the most commercially successful  tenderness, and after-swallow sensory perception.
             because they can be transformed into products that closely   One of the major challenges is the fundamental structural
             resemble conventional meat, including burgers, sausages,  difference between plant proteins and animal muscle tissue. As
             nuggets, and ready-to-eat meals. Soy and pea proteins  a result, advanced food engineering technologies are needed to
             are the most widely used ingredients due to their ability to  create fibrous structures that mimic meat texture. High-moisture
             form gels, retain water, and create fibrous structures that  extrusion is a processing method that combines heat, elevated
             mimic animal muscle tissue. Although many plant-based  moisture content, and shear forces to align proteins into fibrous
             products contain protein levels comparable to those of  structures, thereby producing meat-like textures on a commercial
             meat, plant proteins may differ in amino acid quality and  scale. However, several limitations remain, including characteristic
             nutrient bioavailability. In addition, some products contain  off-flavors associated with plant proteins, instability during cooking,
             lower levels of nutrients such as iron, vitamin B12, and zinc  moisture loss, and excessive firmness. To address these challenges,
             than their conventional meat counterparts. Consequently,  researchers are exploring complementary approaches, such as
             further product development is necessary to improve the  using microbial fermentation to generate flavor precursors and
             nutritional quality of plant-based meat products.  blending proteins from multiple sources. For example, combining
                                                              legume proteins with cereal proteins can improve flavor, aroma, and
            26   FOOD FOCUS THAILAND  JUL  2026


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