Page 109 - FoodFocusThailand No.233 August 2025

SITE VISIT

In addition to efficient gas management, Maxfood Group
operates under a Zero Waste philosophy throughout its
production processes, including wastewater, solid waste,
and energy management. The factory recycles 100% of
its wastewater, reducing reliance on natural water sources
and minimizing environmental discharge. The company has
also developed a canned pineapple production line to add
value to undersized pineapples. Currently, approximately
two tons of pineapple peels and scraps are landfilled daily.
However, the company plans to convert this waste into biogas
in the future. In terms of electricity, a 400 KVA solar cell
system has been installed, saving around 200,000 baht per
month in electricity costs. Maxfood Group also emphasizes
technological innovation through ongoing energy research
collaborations with various institutions and universities.
A Global First: Mini Watermelon Sorbet Ice Cream
With strong confidence in the potential of Thai fruits,
the company is committed to promoting its products
internationally and steadily expanding exports. Despite
regulatory challenges in each country—such as requirements
for ingredients, labeling, and specific standards—Maxfood
th
Group Co., Ltd. is currently the 9 largest ice cream
manufacturer in Thailand. Its primary products include fruit
shell sorbet ice cream (70% of total production), mochi exports to countries including China, Saudi Arabia, France,
ice cream (20%), and cup fruit sorbets (10%). The cup Germany, Australia, and Vietnam. Future target markets
sorbets are available in six flavors: pineapple, passion fruit, include the Middle East, India, Africa, and the United States.
watermelon, coconut, mango, and dragon fruit. Simultaneously, the company has expanded into OEM
This year, the company launched a groundbreaking (Original Equipment Manufacturer) production and increased
product: Mini Watermelon Sorbet Ice Cream, the first of domestic sales by establishing a one-stop service center to
its kind in the world. The highlight is the development of fully meet customer demands. This year, the company also
a naturally small watermelon variety, achieved without launched its own ice cream brand, MaxFresh, targeting
genetic modification. Grown on the company’s farm in Muak international markets, particularly in Europe and the United
Lek, Saraburi, these mini watermelons serve as natural States. Total revenue from OEM, domestic sales, exports,
containers for the sorbet, allowing consumers to enjoy both and MaxFresh is expected to reach approximately 1 billion
fresh watermelon flavor and sorbet in a single product. This baht this year—an increase of no less than 10% compared
innovation has received positive international feedback and to the previous year.
continues to generate steady orders. Equally important as the production process is the
The company’s products are overwhelmingly export- customer experience. Mr. Thanphong stated, “We may
oriented, with 99% sold internationally and only 1% produce our millionth ice cream, but for the customer,
domestically. South Korea is the primary export market, it may be their first. Therefore, we must impress them
accounting for 67% of exports in the last quarter. In Korea, every time they receive our products.” This attention to
the most popular product is the sorbet served in a whole detail is reflected in the factory’s adherence to international
pineapple, which is primarily distributed through food service standards such as GHP, HACCP, ISO 22000, FSSC 22000,
channels (90%). However, the company plans to expand into and Halal certifications, which assure both distributors and
retail markets to diversify product lifecycle risks and currently consumers that the products are safe, high-quality, and
environmentally friendly.
With long-term goals that extend beyond sales and
business growth, Maxfood Group Co., Ltd. is committed to
promoting the value of Thai fruits on the global stage while
practicing responsible production. The company designs
and develops its factory based on genuine environmental
and sustainability principles.

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