Page 108 - FoodFocusThailand No.233 August 2025

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Revolutionizing

Thai Fruit Sorbet Ice Cream

Ushering in a New Era of Clean-Energy Manufacturing

Due to the escalating impacts of climate change and persistent droughts—which directly affect agricultural
raw materials, the key components of the food industry—Mr. Thanphong Juiprasert, Managing Director of
Maxfood Group Co., Ltd., has recognized the importance of sustainable production practices. He has adopted
advanced innovations and technologies to comprehensively manage both the production ecosystem and
waste, aiming to strike a balance between business growth and environmental conservation.

Managing Fluctuating Agricultural Yields Year-Round Advancing Clean Energy and Driving Toward
As fruits—especially pineapples—are the primary raw materials ‘Zero Waste’
for ice cream production and are subject to unpredictable yields Previously, producing sorbet ice cream from whole
throughout the year, Mr. Thanphong has implemented a systematic fruits took up to four days. Today, Maxfood Group’s
raw material management plan. This includes the development new factory has revolutionized the process using IQF
and cultivation of pineapple varieties on over 1,300 rai in Chiang (Individual Quick Freezing) technology. Instead of relying
Rai province and 100 rai in Saraburi province. It is expected on electricity, liquid carbon dioxide is injected into freezing
that from late 2024 to the end of 2025, these farms will yield tunnels, cutting production time from four days to just 12
approximately 10 million pineapples. Additionally, the company minutes. This not only boosts production efficiency but
has signed purchase agreements with more than 30 small-scale also reduces electricity costs from over 1 million baht to
farmers, covering around 1,000 rai, to source various types of fruits just 200,000 baht per month. In the future, the company
used in ice cream production, thereby ensuring long-term supply plans to install systems for purifying and recycling
stability. The company has also invested in cold storage facilities liquid carbon dioxide, which will help reduce greenhouse
with a capacity of up to 1,000 tons to maintain year-round raw gas emissions and support the circular economy concept.
material availability. This enables continuous production, reduces Additionally, the company intends to use carbon dioxide
the risk of shortages, accommodates surplus yields, ensures as a refrigerant in air-conditioning systems to further
steady employment, and improves cost efficiency. enhance sustainability across all production processes.

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