Page 67 - FoodFocusThailand No.243 July 2026

Internationally, the business A key breakthrough technology is IQF (Individual Quick Freezing), a process
model has become even more that rapidly freezes food at approximately -30°C to -40°C. This innovation creates
advanced. Factor offers dietitian- microscopic ice crystals that do not destroy the food’s cell structures, ensuring that
designed chilled ready meals, vegetables, meats, and ready-to-eat meals maintain superior texture and moisture
including high-protein, keto, and compared to standard freezing. Furthermore, Blast freezing technology is essential
calorie-smart menus. Trifecta for rapidly chilling food right after preparation, successfully stopping bacterial growth
Nutrition targets health-conscious and locking in the meal’s sensory attributes, including flavor, appearance, and scent.
consumers and athletes through The “Healthy Chilled & Frozen Ready Meals” sector is a key strategic opportunity
nutritionally optimized meal for Thailand, backed by rich raw materials, culinary diversity, and advanced food
programs, while Fresh N Lean processing potential. To seize this market, executing precision product formulation,
provides meal plans focused on plant- investing in next-generation manufacturing technology, and leveraging proactive
based nutrition, low-carbohydrate marketing are essential to upgrade product standards and secure a sustainable
diets, and performance-oriented competitive advantage in the global marketplace.
nutrition.

More Information Service Info C011

ที่่�มา / Source: Factor. (n.d.)

These developments
demonstrate that consumers are no
longer seeking merely convenient
meals; they increasingly demand
foods that align with specific health
objectives, including the reduction of
non-communicable disease (NCD)
risks, and long-term preventive
wellness. Consequently,
manufacturers are required to
improve nutritional precision while
communicating product benefits
more effectively.

Technologies Enabling the
Healthy Ready Meals
Behind the premium rebranding
of chilled and frozen meals lies
advancements in food processing
technology that preserve quality
close to freshly cooked dishes.
This is particularly evident in the
premium ready meals segment,
which increasingly adopts Sous
Vide—a technique of cooking food
in vacuum-sealed pouches under
precisely controlled temperatures.
This innovation not only excellently
retains the juiciness and nutritional
value of ingredients but also
effectively reduces the need for oil
and synthetic additives.

JUL 2026 FOOD FOCUS THAILAND 67

23/6/2569 BE 15:18
64-67_��������� 3.indd 67
64-67_��������� 3.indd 67 23/6/2569 BE 15:18