Page 60 - FoodFocusThailand No.244 August 2026

beverages, and Ready-to-Drink (RTD) options, incorporating Nevertheless, the Indian case highlights regulatory
novel flavors derived from fruits, herbs, tea, coffee, and other complexities, such as state-by-state legislative variations,
natural ingredients to deliver unique consumer experiences. controversies surrounding Tetra Pak spirit packaging that
Health-conscious trends are also shaping market may mislead consumers, and import tariffs on premium
directions, driving interest in low-alcohol and no-alcohol goods. These factors require careful consideration by
products as consumers seek to reduce alcohol intake and businesses entering heavily regulated markets. Overall,
choose beverages aligned with wellness lifestyles. India mirrors global trends: expansion in premium segments,
Regarding packaging innovation, manufacturers are product innovation, and competition based on value rather
focusing on distinctive designs, including premium glass than pure volume.
bottles, single-serve packaging for specific occasions,
and eco-conscious materials such as recycled packaging, Opportunities and Future Outlook for the
lightweight packaging, and carbon footprint reduction Thai Alcoholic Beverage Industry
strategies to align with ESG principles. Thailand has strong growth opportunities by adapting to
global market trends through the development of premium
The Indian Market: A Case Study of Asian Growth products, niche beverages, and products featuring unique
India represents a high-potential market in Asia, valued at local ingredients, such as craft beer, elevated local spirits,
USD 60 billion. With a population exceeding 1.4 billion and and innovative beverage formats that meet the preferences
approximately 60% of the population under the age of 35, it of younger consumers. Thai businesses should focus on
possesses a massive young consumer base. In 2024, the product and packaging innovation, along with sustainability
Indian market grew by 6% in volume and 9% in value, driven practices, including waste reduction, resource efficiency
by rising income, an expanding middle class, and consumer improvement, and the development of socially responsible
preference for quality and experience. brand identities.
Growth drivers stem from younger demographics In the future, industry growth will not depend solely on
embracing modern social venues, imported spirits, and increasing consumption volume but will be driven by value
premium products, particularly in economic centers such as creation, premium market expansion, and the ability to
Mumbai, Delhi, Bengaluru, and Hyderabad. Rising incomes adapt to evolving consumer behaviors and government
are shifting consumer behavior from value consumption policies. This approach will help establish a balance
toward premiumization, boosting interest in premium whisky, between economic growth, business competitiveness,
imported spirits, and craft beer. and social responsibility to ensure sustainable long-term
Growth drivers stem from younger demographics development.
embracing modern social venues, imported spirits, and
premium products, particularly in economic centers such as
Mumbai, Delhi, Bengaluru, and Hyderabad. Rising incomes
are shifting consumer behavior from value consumption More Information Service Info C010
toward premiumization, boosting interest in premium whisky,
imported spirits, and craft beer.

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