Page 31 - FoodFocusThailand No.230 May 2025

SPECIAL FOCUS

Products from regional producers that Opportunities for Thai Halal Food on the Global Stage
emphasize innovation and health Thailand has key strengths in product quality, internationally recognized halal
consciousness are particularly gaining standards, and a strong brand image for Thai food in the global market—both in
traction. Additionally, the Port of Muslim and non-Muslim countries, where Thai products are broadly well-known
Rotterdam, one of the world’s five major and trusted. If stakeholders can enhance production capacity, elevate halal
halal ports, plays a vital role in supporting standards to meet the specific requirements of destination countries, and build
the export and distribution of halal close relationships with importers, these efforts will play a crucial role in sustainably
products throughout Europe. strengthening the global competitiveness of Thai halal food products.
2. The halal food market in North
America, particularly in the United
States, is experiencing rapid growth due
to the increasing Muslim population and More Information Service Info C002
a rise in health awareness. This trend
has led to a growing demand for halal
food products. Moreover, the availability
of diverse and easily accessible retail
channels—such as supermarkets,
hypermarkets, and convenience
stores—facilitates consumers’ ability to
purchase halal products. At the same
time, advancements in technology and
efficient supply chain management
enable consumers to trace the origins of
products with transparency. This
transparency is a key factor in building
consumer confidence and fostering long-
term trust.
3. India is a high-potential market for
halal food, with a Muslim population
exceeding 200 million driving continuous
growth in demand, particularly for
everyday products such as snacks,
beverages, and dietary supplements.
Major cities like Mumbai, Delhi, and
Bengaluru function as significant
consumption hubs. Simultaneously, non-
Muslim consumers are increasingly
interested in halal products. However,
the market still faces challenges
stemming from a complex halal
certification system and the absence of
a clear, centralized standard.
4. The halal food market in China
continues to grow steadily. In 2022, the
market was valued at approximately 0.7
trillion yuan, reflecting a 0.6% increase
following the COVID-19 crisis. Rising
health awareness among Chinese
consumers has fueled the growing
demand for halal products, which are
viewed as clean, safe, and produced
through reliable processes. However,
the lack of a national-level halal
certification system and the suspension
of provincial certification regulations
remain significant obstacles, complicating
consumers’ choices of halal products
within the country. For Thai
entrepreneurs, a key opportunity to
access the Chinese market lies in
developing high-quality halal food
products while also gaining a deep
understanding of consumer behavior in
each region to effectively tailor marketing
strategies.
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