Page 59 - FoodFocusThailand No.242 June 2026

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PERSONALIZED VITAMINS:

BIOMARKER-DRIVEN PRECISION NUTRITION

The supplement industry is no longer simply moving toward personalization — in many ways, it has already
entered that era. Consumers today are becoming more proactive in preventive healthcare and increasingly
seek products that reflect their lifestyle, physiological needs, and wellness goals rather than generalized
formulations designed for the mass market. This shift aligns with the principles of lifestyle medicine and has
accelerated the emergence of personalized vitamins, a growing category that combines nutrition science,
biomarker analysis, digital health technologies to create more individualized approaches to supplementation.

For decades, dietary supplements have followed
a “one-size-fits-all” model, with standard formulas
designed for broad populations. However, advances
in nutritional science show that individuals respond
differently to nutrients due to factors such as genetics,
metabolism, gut microbiota, age, stress, sleep quality,
and dietary habits. As a result, the same supplement
may deliver different outcomes for different individuals.

Biomarkers:
Unlocking Personalized Nutrition
This growing understanding has fueled interest in precision
nutrition and biomarker-based supplementation. Rather
than recommending the same product to everyone,
personalized vitamin platforms aim to tailor nutrient
combinations according to measurable health data.
Among the most used biomarkers are vitamin D, vitamin
B12, ferritin, lipid profiles, and inflammatory markers
such as C-reactive protein (CRP), all of which provide
insight into nutritional and metabolic health.
Beyond routine clinical biomarkers, advanced
personalized nutrition platforms are increasingly
incorporating genomic, proteomic, metabolomic,
lipidomic, epigenetic, microbiome, and immunological
biomarkers to provide a more comprehensive view
of individual health. Genetic biomarkers can reveal
predispositions to nutrient deficiencies or chronic
diseases, while proteomic and metabolomic markers
help assess inflammation, metabolic balance, glucose
regulation, and cardiovascular risk. Lipidomic biomarkers
provide further insight into lipid metabolism and may

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