Conference
Market Overview of the Non-alcoholic Ready-to-drink Beverage Sector
in Thailand
• Market size and growth of non-alcoholic beverages in Thailand
• The selection of new products entering the Thai market
By: Nuntivat Thamhatai
Corporate Affairs Manager
Coca Cola (Thailand) Ltd.
Standards & Regulation: Beverage in Sealed Containers
• The requirement of beverage packaging standards
• Prescribing the methods of production, tools and utensils used in
the production and storage of beverage
By: Ornsurang Teerawat
Food and Drug Technical Officer, Senior Professional
Bureau of Food, Food and Drug Administration,
Ministry of Public Health
Dairy-based Beverages: Innovative and Unique Marketing Ideas
• Creative dairy ingredients are helping to deliver restaurant-quality meals
at home.
• Dairy products that deliver a functional benefit may be positioned for
marketplace success.
By: Supachramanee Srivali
Marketing Director
Dutchmill Group of Companies
The Effective Branding Strategy: Winsome Case Studies in
Beverage Sector
• Beverage brand positioning strategies and new beverage launch tips
• Case studies with brand-building strategy in beverage sector
By: Varidda Voraakom
Digital Planning Director
MRM//McCann
Thailand’s Market Opportunities in the AEC
• The overview of alcoholic beverage industry in Thailand’s market
• The growing opportunities of alcoholic beverage industry in the AEC
By: Singha Corporation Co., Ltd.
Foresee the Alcoholic Beverage Industry
• Future opportunities and challenges for the alcoholic beverage industry
• The key risk factors that could upset the industry over the next 20 years
By: Mintel
@ Hall 101, BITEC, Thailand
6-7May, 2015
Exclusive Sessions
Non-Alcoholic and Dairy-based Beverage Industry
The Alcoholic Beverage Industry & Beverage Technology and Competitive Innovation
The Global Trends of Non-Alcoholic and Dairy-based Beverages
• The global trends of juices and juice drinks as well as flavored
functional milk and soy beverages
• Number of new non-alcoholic drinks and dairy-based beverage
entering the Thai market
• Opportunity and challenges of non-alcoholic and dairy-based
beverages in Thai market
By: Mintel
The Global Market for Canned Fruits & Fruit in Juice Products -
Challenges and Opportunities
• The dimension of canned fruits & fruit in juice products in global market
• Challenges and opportunities of canned fruits & fruit in juice products
By: Dole (Thailand) Co., Ltd.
Innovative Processing Technology Can Help Improve Beverage Line
and Lower Costs
By: Sidel
The Total Solutions for Beverage Manufacturers:
How to Penetrate the Global and Emerging Markets
By: Terapat Prapapanich
Sale & Marketing Manager
DKSH (Thailand) Ltd.
Waste Management
By: Resources Management for Sustainability (3R-F) Foundation
Case Study: Successful Marketing Strategy for
Non-Alcoholic Beverage Industry
By: Thai Beverage Industry Association
Closing Remark
By: Sirintra Boonsumrej
Managing Editor (Food Focus Thailand Magazine)
Be Media Focus (Thailand) Co., Ltd.
Alcoholic Beverage: Innovative and Unique Marketing Ideas
• The innovation and unique marketing ideas for wine industry in Asia
• Wine advertising ideas on how wine companies can
market successfully
By: Siam Winery Trading Plus Co., Ltd.
Packaging Solutions: Combining Attractive
Design with Excellent Performance
By: SIPA
Closing Remark
By: Gernot Ringling
Managing Director
Messe Düsseldorf Asia
Ornsurang Teerawat
Varidda Voraakom
Supachramanee Srivali
Highlighted Guest Speakers
