Page 27 - FoodFocusThailand No.184 July 2021

SPECIAL FOCUS

completely removed artificial colors and flavors Summary: The Future of Food…Clean Label and Plant-based Alternatives
out of their products, and Ferrero’s Butterfinger We may see a stronger emphasis on ‘clean labeling’ for years to come, while the focus
candy bar also revamped its recipe to cut TBHQ could still be on the length of the list as well as some health and environmental issues. In
(food preservative) and hydrogenated oil (trans a way, many experts believe this will increase interest in the plant-based sector. It could
fat) . also stir people and inspire them to scrutinize the ingredients even more carefully. As we
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Furthermore, besides those multinational know that plant-based substitutes are also considered processed foods, and to mimic the
manufacturing companies in the United States, taste and texture of real things, a long list of incomprehensible ingredients is still inevitable.
food and beverage brands all over the world, A lot of product innovations could happen from there.
too, have been forced to jump on the clean label
bandwagon. In February 2021, Taste Tomorrow
by Puratos, the company that provides consumer
insights for bakery and chocolate, suggested Service Info C001
clean label enthusiasts to watch these brands
closely as they try to keep their labels shorter More Information
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and more straightforward.

Source: https://ruganijuice.co.za
• South Africa’s Rugani Juice As a farmer
and clever processor, Rugani can extend the
shelf life of its products to one year without
adding any additives.

Source: www.plantcraft.com
• New Zealand/Hungary’s Plantcraft
Plantcraft’s plant-based meat alternatives are
sustainable and free from chemical additives
and major allergens such as nuts, gluten, grains,
and soy.

Source: www.thatsitfruit.com
• USA’s That’s It The company limits
ingredients to five or less and places them
upfront. For example, the label of its fruit bar
proudly says ‘That’s It 1 Apple + 12 Strawberries’.

Source: www.true-elements.com
• India’s True Elements True Elements
offers retractable healthy breakfast and snacks
that contain 100% wholefood ingredients and
0% false promises and jargon.

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