Page 77 - FoodFocusThailand No.184 July 2021
P. 77
CHILLED & FROZEN PRODUCTS Edition
ข้้อมููลเพิ่่�มูเติ่มู/Additional Information
1
In coping with the weak consumer โดยปริิมาณสััตว์์น้ำำ�าเกืือบ 40% ของปริิมาณสััตว์์น้ำำ�าทั้ั�งปริะเทั้ศ (ไม่ริว์มว์ัตถุุดิบน้ำำาเข้า) จะถุูกื
น้ำำาเข้าสัู่กืริะบว์น้ำกืาริผลิิตใน้ำธุุริกืิจห่่ว์งโซ่่ปริะมงทั้่�น้ำ่�
demand, operators should focus on food Nearly 40% of all domestic aquatic animals (excluding imported raw materials) will
safety and product differentiation to set apart pass through the production processes of the Thai fishery industry.
ภายใต้เงื�อน้ำไขของสัถุาน้ำกืาริณ์กืาริแพริ่ริะบาดริะลิอกืให่ม่สัามาริถุคลิ่�คลิายได้ภายใน้ำ
2
from the competition and adapt to market 60 ว์ัน้ำ (น้ำับจากืว์ัน้ำแริกืทั้่�พบผู้ติดเชื้ื�อ)
changes. Over the long term, labor issues and Under the condition that the new outbreak can be brought under control within
food safety might increasingly be used as 60 days (from the first day of local case detection).
ผู้ปริะกือบกืาริ 4 ปริะเภทั้ ได้แกื่ 1. ผู้ปริะกือบกืาริตลิาดโมเดิริ์น้ำเทั้ริด 2. ผู้ปริะกือบกืาริ
3
trade barriers. Hence, businesses in this supply แพปลิา สัะพาน้ำปลิา 3. ผู้ปริะกือบกืาริฟาริ์มเลิ่�ยงสััตว์์น้ำำ�า แลิะ 4. ผู้ปริะกือบกืาริเริือปริะมง
chain could end up incurring additional พาณิชื้ย์
The four types of businesses include: 1. modern trade outlets; 2. fish markets;
operating costs. However, the increased 3. fish hatcheries; and 4. commercial fishing vessels.
4 ข้อมูลิจากืกืาริสััมภาษณ์ของผู้ปริะกือบกืาริสั่งออกื (เดือน้ำมกืริาคม 2564)
expenses would help to raise the production Data from interviews conducted with Thai exporters (January 2021)
standards of Thailand’s fishery product 5 Global Outlook on Aquaculture Leadership (GOAL) Conference (ผลิสัำาริว์จ
supply chain in the long run. จากื GAA-commissioned 2020)
Global Outlook on Aquaculture Leadership (GOAL) Conference (Results of survey
from GAA-commissioned 2020)
6 ปริะมาณกืาริโดย Vietnam Association of Seafood Exporters and Producers
Projections by Vietnam Association of Seafood Exporters and Producers
Service Info C011
More Information
a contraction of 0.0% to 5.0%. Products that could experience a
continuous sales slump this year are those in the fresh fishery
(-12.0% to -8.0%). Due to feeble market demand, competition in
this sector is expected to intensify amid Thailand’s struggle to
enhance its competitiveness. Meanwhile, processed seafood
products may receive a boost from moderate market demand,
especially during 1H21. Nonetheless, exports this year may be
almost unchanged due to a higher base in 2020 from accelerated
demand in major markets during the lockdown periods. For this
reason, Thailand’s processed seafood exports will likely remain
almost unchanged (-2.0% to 2.0%) compared to the previous year.
All businesses in this sector are advised to cope with the sluggish
market amid anxiety over food safety. Focus should be on traceability
in the production system, certification from an internationally
recognized agency, as well as the development of products that set
themselves apart from competitors and correspond to changes in
consumer demand. Possible actions may include introducing special
dishes that can be prepared at home instead of dining out at
restaurants, or size reduction for food packaging to support the
growth of the retail consumer market, which is outperforming its
business counterpart. These elements would help to expand market
opportunities for all players.
With regard to future business trends, Thai fishery product
exporters will increasingly encounter issues linked to non-tariff trade
measures, particularly those related to labor and food safety since
trading partners are highly likely to use these matters to justify the
establishment of trade barriers. Emphasis should be placed on
transparency throughout the inspection and various production
processes in order to enhance consumer confidence towards the
products. Even though manufacturers may incur rising operational
costs, these actions may help raise production standards of Thai
fishery products over the long term.
JULY 2021 NO. 61 77
22/6/2564 BE 16:59
68-77_Chilled_��������� 3.indd 77 22/6/2564 BE 16:59
68-77_Chilled_��������� 3.indd 77
