Page 21 - FoodFocusThailand No.232 July 2025

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Plant-Based Food:

An Alternative Diet for

a Sustainable Nutritional Future

Although “plant-based foods” are not a new concept for Thai consumers—who are already familiar
with vegetarian and vegan diets—it has recently become a widespread trend, especially among food
business operators who are increasingly adapting to this growing movement. Understanding the different
types of plant-based foods, as well as current consumer behaviors, is essential for developing effective
strategies and staying competitive in the modern food market. Additionally, comparing plant-based eating
with other dietary patterns can help businesses better meet consumer demands in a more precise and
effective manner.

The Future of Nutrition Through the Perspective Meanwhile, those who follow a J-Chinese vegetarian diet
of Plant-Based Menus avoid meat as well as pungent vegetables, guided by religious
Consumers who choose to follow a plant-based diet typically and spiritual beliefs. Understanding these differences enables
focus on consuming legumes, grains, and vegetables while producers to develop and offer products that meet the specific
reducing their intake of meat. Vegans avoid all animal needs of each consumer group. This insight is a key factor in
products entirely, including milk, eggs, and honey. In contrast, expanding the market and fostering growth in the increasingly
vegetarians refrain from eating meat but still consume certain popular plant-based food industry.
animal-derived products such as eggs, milk, and honey.

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