DRINKING SUPPLEMENT
BEVTEC ASIA EDITION
17
ตารางที่
1
แรงจู
งใจด้
านเหตุ
ผลและด้
านอารมณ์
ในการตั
ดสิ
นใจซื้
อเครื่
องดื่
มบรรจุ
ขวด
Table 1
Rational and Emotional Motivations on Bottled Drinks Buying Decision
1.Products certified by Thai FDA
2.Needs for refreshing and quenching
3.Clear nutrition labeling
4.Convenient packaging
5.Sustainable packaging
6.Reliable manufacturer
7.Well-known brand
8.Contain natural ingredients
9.Modern packaging appearance and design
10.Novel packaging appearance and design
11.Health conscious
12.Energy source
13.Contain skin health promoting ingredients
14.Contain shape and weight promoting
ingredients
4.37
4.32
4.18
4.15
3.96
3.89
3.88
3.73
3.67
3.64
3.57
3.47
3.21
3.00
Very High
Very High
High
High
High
High
High
High
High
High
High
High
Medium
Medium
Rentionel Motives
Average
Scores
Level
Remark:
Average score range: 1.00 - 1.80 Lowest,
1.81-2.60 Low, 2.61-3.40 Medium,
2.41-4.20 High, 4.21-5.00 Very High
1.Influenced by commercial advertisings
2.Influenced by trends
3.Influenced by free premium gifts
4.Influenced by after sale promotions and
activities
3.41
2.91
2.79
2.62
High
Medium
Medium
Medium
Emotional Motives
Average
Scores
Level
