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Food Focus Thailand
JULY 2013 65
คุณชาลินี ตอ 104 T. 0 2192 1250-2
08 6368 0506 seminar@foodfocusthailand.com
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23
2013 October 25,
Edition
Official Publications: Organized by: Display:
Edition SUPPLEMENT
2013
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Alcoholic & Non-alcoholic beverage is one of the fast-moving
sectors. The Seminar will be occupied with the beverage
industry innovation such as trends & challenges, packaging
innovations, environmental concerns as well as brand buildings
and brand communications in the beverage industry.
Outstanding Topics
Beverage Trend: ·ÔÈ·Ò§ ÈÑ¡ÂÀÒ¾
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Trend, Potentiality and Challenge of
Thai Beverage Industry
• â¤Ã§ÊÌҧ¢Í§ÍØμÊÒË¡ÃÃÁà¤Ã×่ͧ´×่Áã¹»ÃÐà·Èä·Â
Beverage industry structure in Thailand
• ¨Ø´á¢็§áÅÐ¨Ø ´Í‹Í¹¢Í§ÍØ μÊÒË¡ÃÃÁà¤Ã×่ͧ´×่Áä·Â
The pros and cons of Thai beverage industry
• ¤ÇÒÁ¾ÃŒÍÁ¢Í§ÍØμÊÒË¡ÃÃÁà¤Ã×่ͧ´×่Áä·ÂàÁ×่ ÍࢌÒÊÙ‹
»ÃЪҤÁàÈÃÉ°¡Ô¨ÍÒà«Õ¹
Thai beverage industry towards AEC 2015
Dairy Trend: ·ÔÈ·Ò§ ÈÑ ¡ÂÀÒ¾
áÅФÇÒÁ·ŒÒ·Ò¢ͧÍØμÊÒË¡ÃÃÁ¹Áä·Â
Trend, Potentiality and Challenge of Thai Dairy Industry
• â¤Ã§ÊÌҧ¢Í§ÍØμÊÒË¡ÃÃÁ¹Áã¹»ÃÐà·Èä·Â
Dairy industry structure in Thailand
• ¨Ø´á¢็§áÅШش͋ ͹¢Í§ÍØμÊÒË¡ÃÃÁ¹Áä·Â
The pros and cons of Thai dairy industry
• ¤ÇÒÁ¾ÃŒÍÁ¢Í§ÍØμÊÒË¡ÃÃÁ¹Áä·ÂàÁ×่ÍࢌÒÊÙ‹»ÃЪҤÁàÈÃÉ°¡Ô ¨ÍÒà«Õ¹
Thai dairy industry towards AEC 2015
¹ÇÑμ¡ÃÃÁºÃÃ¨Ø Àѳ±à¤Ã×่ͧ´×่Á
Packaging Innovation for Beverage Industry
• à·Ã¹´¢Í§ºÃèØÀѳ±à¤Ã×่ͧ´×่Áã¹Í¹Ò¤μ
Packaging trends
• »˜¨¨Ñ·Õ่ÁÕ¼Åμ‹Í¡ÒÃàÅ×Í¡ÇÑʴغÃèØÀѳ± áÅÐà·¤â¹âÅÂÕ㹡ÒúÃèØ
Sourcing of packaging material and packaging technology
• ºÃèØÀѳ± à¾×่ÍÊÔ่§áÇ´ÅŒÍÁ
Environmentally friendly packaging
Marketing Communication:
¡ÒÃÊ×่ÍÊÒÃáÅÐÊÃŒ Ò§áºÃ¹´¼ÅÔμÀѳ±à¤Ã×่ͧ´×่Á
Marketing Communication: Brand Buildings
and Brand Communications of Beverage Industry
• ËÅÑ¡¡Òâͧ¡ÒÃÊ×่ÍÊÒÃáºÃ¹´áÅСÒÃÊÌҧáºÃ¹´
The concept of brand buildings and brand communications
• μÑÇÍ‹ҧ¡ÒÃÊ×่ÍÊÒÃáºÃ¹´áÅСÒÃÊÌҧáºÃ¹´¢Í§¼ÅÔμÀѳ± à¤Ã×่ͧ´×่Á
·Õ่¹‹ Òʹã¨
Interesting ideas of brand buildings and brand communications
• ÃٻẺ¢Í§¡ÒÃÊ×่ÍÊÒÃáºÃ¹´áÅСÒÃÊÌҧáºÃ¹´ ·Õ่á»Å¡ãËÁ‹ã¹Í¹Ò¤μ
New era of brand buildings and brand communications